Content strategy for the Web
by Kristina Halvorson
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook.
Read it to:
- Understand content strategy and its business value
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.Category: Design-ux
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