Content strategy for the Web

by Kristina Halvorson

Cover Content strategy for the Web

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook.

Read it to:
- Understand content strategy and its business value
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy

With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Category: Design-ux

ISBN: 9780321808301

Status:

Available

Owned by eriolfox

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